Who you clearly serve now and how you add value to your ideal clients.Īlways end this section with a strong call to action.Include a paragraph where you showcase your expertise & knowledge in your industry or service.I often include a sentence about my clients backstory, how you got to where you are today. ![]() After the intro, your story should unfold.Your first three lines should be interesting, compelling & results-driven drawing the reader to click the …see more link.This is more personal and makes you more human! You have 3,000 characters to highlight you as a personal brand. The focus should be placed on your ABOUT section as it is possibly the most read section because of its position at the top of the profile where people can learn more ‘About’ you. NOTE: in the Google search result, you will see in the example above pulls the title and headline, so this is why a compelling and effective title and headline affect how you are perceived. ![]() To craft a cohesive personal brand you tie your title & headline to you header image and then to your ABOUT section. This will immediately signal your visitor whether or not you are someone they want to connect with or know more about. Your headline should include a recognizable keyword focused title followed by a results oriented statement or a statement defining your work. Getting these sections right will determine if the person will read more or leave. When a visitor clicks on your LinkedIn profile, what will they learn about you at first glance? They will see your HEADLINE, HEADSHOT, COVER VIDEO, HEADER IMAGE and first 3 lines of your ABOUT section. Until you have built firm relationships and trust with a business prospect, they want to know who you are, and what results you have produced for others that makes you trustworthy. People know Google and trust search results and they know and trust LinkedIn as the social media platform for professionals, that’s why you’re having a great profile matters. (Let me know how far down in search your name comes up in the comments below). Research from a Chitika research study showed that the top three results from a Google search get nearly two-thirds of all the clicks meaning people don’t often click more than 3 positions or results down from the top. Our prospects often start with a Google search which likely shows your LinkedIn profile at the top of the search result. In business, we are digitally checked out every day.
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